As artificial intelligence continues to disrupt the media industry, the AI-CODE project has released a powerful new video spotlighting how AI can be harnessed responsibly and ethically by media professionals across Europe.

The video, titled “AI-CODE: Empowering Journalists in the Age of AI”, explores the dual impact of AI on journalism—from combating disinformation to the very real threat of deepfakes and manipulated narratives. Through compelling visuals and a clear call to action, the video emphasizes the urgency of equipping journalists with the tools and training they need to navigate the AI-driven media landscape.

A Wake-Up Call—and a Toolkit

The video outlines recent examples of how AI has been weaponized to mislead the public, including disinformation campaigns linked to foreign influence and climate-related crises. It also showcases how tools developed by AI-CODE can help journalists:

• Detect AI-generated content and deepfakes
• Assess the credibility of sources
• Use AI to support—not replace—editorial judgment

Informed by behavioral research, the video highlights why emotionally charged misinformation spreads so easily, and how journalists can intervene with trusted, verified narratives.

A European Vision for Ethical AI

The video supports Europe’s broader digital resilience strategy, complementing initiatives like the Digital Services Act, which holds online platforms accountable for managing misinformation. AI-CODE amplifies this effort by focusing on skill-building and ethical practices in the newsroom.

About AI-CODE AI-CODE is a forward-thinking initiative designed to equip media professionals with the skills and tools to use artificial intelligence responsibly and effectively. By combining cutting-edge AI technology with insights from behavioral science, AI-CODE empowers journalists to combat disinformation, uphold editorial integrity, and help safeguard democracy in an increasingly digital world.

Watch the Video

AI-Code: Empowering Journalists in the Age of AI is now available on https://aicode-project.eu/ . The video is part of a wider campaign to raise awareness and promote responsible AI use in the media sector.

Watch it here: Link