Marketing & Communications manager

Category:

Sales / Marketing

Experience:

Not mentioned

Location:

Brussels

Deadline:

Fri, 07/25/2025

Euractiv is a household name in the EU newsmedia, covering European affairs and holding powers to account for over 25 years. Two years ago, Mediahuis acquired Euractiv and has since then been attracting new talent to support its expansion strategy. In order to grow the Euractiv brand as well as the products, we are keen to welcome you as a seasoned marketing & communications manager. You will play a pivotal role in positioning the brand and the different subbrands of Euractiv.

Focus points of the role:

Brand positioning:

Develop strategy & plan for brand awareness
Coordinate the (re-)branding process in agreement with the leadership of the company
Brand identity: deliver & maintain brand assets for the diverse teams

Communications:

Develop & execute a plan to make Euractiv the talk of town with a diversity of original ideas. High focus on both product launch roadmap and customer growth.
Author of a daring & smart communication plan for the Euractiv outlets: Pro, Advocacy Lab, Jobs, Multimedia
Campaign planning across diverse channels, particularly on social but also offline media (events, guerilla marketing...)
Copywriting: create attractive narratives for each campaign and work closely with newsroom for campaign text revision
Smooth collaboration with the marketing coordinators for the execution of the plan, more specifically in digital marketing
Manage the relation with the communication agency: assure a high quality of the delivered assets
Stakeholder management: include management & editor in chief for validation of different milestones
PR & sponsoring: team up with partners where Euractiv should be represented or can unlock sales potential
Manage the internal communications

Events:

Come up with bright events concepts for the roadmap
Work closely together with the events team and marketing coordinators for the execution

Collaborations:

Audience management to attract new readers
Pro team: sales materials, pipeline increase, user engagement and customer satisfaction.
Advocacy Lab/Multimedia: branding & community building
Jobs: branding & product communication

Manage a sizeable marketing budget

Direct report subscription director

Profile:

A skilled marketing professional with business acumen and a hands-on approach.
A professional who’s able to formulate a comprehensive marketing communications strategy based on quantified targets and who has a 6th sense for communication tactics
A passionate for superior branding, with a proven record on development of communication strategies and working with communication agencies.
A native English speaker with excellent copywriting skills.
An avid reader of news media who enjoys working along with editors and content creators.
A team player that’s not only able to self-start but also to foster collaboration with teams; the marketing colleagues, the editorial & the commercial team.
You’re flexible in your workflow: a careful planner as well as an agile actor when a sudden opportunity arises

What are the benefits of working at Euractiv?

You will work in a vibrant international media office with a multicultural team of talented colleagues you can learn from. You will be in the middle of EU affairs, both physically (our office is in the EU quarter) and through your work. You will be contributing to one of the most respected EU affairs media platforms in Europe.

How to apply:

Please mention in the subject line "Marketing & Communications manager ", attach your CV and a short cover letter and email to selection@euractiv.com [1]. Deadline for applications is 25 July 2025.

Background

Euractiv is an independent pan-European media network specialising in EU policies. Our primary goal is to foster policy debates among EU stakeholders, including governments, businesses, and civil society groups. We provide comprehensive coverage of policy processes leading up to decisions, neutrally presenting the issues without taking sides.

Euractiv is part of Mediahuis, a publishing company with assets in Belgium, the Netherlands, Ireland, Luxembourg and Germany. Mediahuis publishes across a wide range of formats – from newspapers and magazines to television, radio and online media. More about Mediahuis and Euractiv here.

Equality and diversity

We are committed to promoting equality and diversity within the organisation and Equal Opportunities in recruitment. We believe in equality of opportunity regardless of race or racial group (including colour, nationality, ethnicity, national origins), religion or belief, age, disability, sexual orientation, sex, gender reassignment and gender identity, marriage and civil partnership, pregnancy, maternity and paternity. This also includes any incidents of perceptive or associative discrimination and harassment. All hiring decisions are made entirely on merit. We encourage everyone to apply, even if you do not fit all the criteria.