Seldia

Seldia, the European Direct Selling Association, advocates for a responsible and ethical consumer-driven Direct Selling industry in the EU, representing almost 200 European companies that are members of our National Direct Selling Association network. We have been the leading association representing the European Direct Selling sector towards EU institutions since 1968, encompassing 14 leading companies, 23 National Direct Selling Associations, 11 service providers, and 5.4 million independent entrepreneurs across Europe.